Join the Minnesota Zoo to learn how to incorporate current conservation themes into meaningful social media projects in your classroom. The Show Us Your Mussels Challenge, is a unique program in which high schools students design digital campaigns to increase awareness about water quality and the importance of native freshwater mussels. In addition to designing and launching the campaign, students must use tools to track their outreach and make mid-course corrections to adjust their message. Free curriculum is provided to assist teachers in implementing the Challenge in their classroom.